INDIANAPOLIS — When shopping for birthday and Christmas
presents for that special showmen in one’s life, individuals need to make sure
to check out the new Indiana Beef web store.
Jennifer Biesecker, the special events coordinator with the
Indiana Beef Cattle Association, noted that the group recently launched an
online store, where customers can purchase clothing items with either the “Beef.
It’s What’s For Dinner.” logo or the logo for the Hoosier Beef Congress, as well
as the IBCA logo.
She said Indiana Beef is working with BK Sports Inc. of
Avon, which works with several sports teams and commodity groups, to provide the
Due to the interest of the public wanting shirts with the
logos on it, especially during the Hoosier Beef Congress, Biesecker explained
that the idea for the online store came about because the organization figured
it would be a painless way for members, as well as the general public, to buy
the shirts or tote bags they want.
“When I was younger, I didn’t know what IBCA stood for,” she
said, adding that the store will allow people to purchase items at their own
leisure and promote the beef industry and the beef cattle association when an
individual wears one of the shirts.
She added that Indiana Beef also felt the need to add
something else to its site for members and that over the next several weeks more
promotional items, including vests and other winter clothing items, will be
added to the store’s lineup.
Customer requests definitely will be considered, Biesecker
said, when it comes to figuring out what the store should sell because Indiana
Beef wants to have merchandise that customers want.
“Check back often to check out more items for your Indiana
Beef wear,” she said, adding that by working with BK Sports, the association
will be able to offer Hoosiers the beef cattle apparel they want.
To access the web store, visit www.indianabeef.org and look
for the BK Sports icon.