I’ve been told that, for a long time, farmers and ag
businesses were quiet when it came to telling their stories. Stories of hard
work, integrity and progress. Things to be proud of.
I’m glad that I’ve heard so many of these stories over the
years — even before I worked in the agriculture industry.
It is inspiring to hear farmers speak up and tell the
reasons why they use technology to get better yields. I’ve heard so many talk
about the science behind it, and it is amazing to know how much goes into
producing our food.
Not only are there more voices for conventional farming, but
organic farming, as well. I believe there is plenty of room in the food industry
for both types. It’s good to hear both sides of the story.
I recently attended a presentation by the executive director
of the Center for Food Integrity. He said that, according to research, consumers
want one main thing — transparency.
As farmers and agricultural businesses do a better and
better job of explaining their practices and reasoning, I think the level of
trust when it comes to food will start to rise.
The reality is our food is cheaper, safer and more
thoroughly monitored than ever before. I think it’s always a good idea to look
at the positives and be thankful for the quantity and quality of food available
to us and the potential to make it available to everyone on earth.