MINNEAPOLIS — Soul and Vibe Interactive Inc., a
video and computer games company, announced the signing of a multiyear licensing
agreement to develop and publish new video games, entertainment apps and
digitally distributed content based on the John Deere brand.
Under the agreement, Soul and Vibe will develop and publish
games and entertainment apps based on John Deere’s extensive line of
agricultural and construction equipment and more for consoles, mobile devices,
personal computers and social media platforms such as Facebook.
Soul and Vibe also has the rights to develop and publish
John Deere-branded virtual apparel and digital items for avatars, as well as
other digitally-distributed content.
“We’re pleased to announce Soul and Vibe’s new relationship
with Deere & Company,” said Soul and Vibe’s CEO and President Peter Anthony
Chiodo. “I’ve previously had the pleasure of working directly with the John
Deere brand on a variety of successful games and entertainment products, and I
am extremely excited to have the opportunity to do so again.
“The popularity of farming themed games and simulations is
constantly growing. Entering that genre of the gaming market with a powerhouse
brand holds strategic significance for Soul and Vibe.”
According to the website InsideFacebook, Supercell ‘s farm-themed game
Hay Day maintains an
estimated 6.8 million daily user base and projects daily revenues of more than
$400,000. Zynga ‘s
FarmVille 2 has about 4.1
million daily users, and it is estimated that more than 400 million people have
played Zynga’s line of FarmVille games.
In March, Soul and Vibe published Timeless Gems, a free-to-play “match-3”
puzzle game for Facebook, Android devices and Apple’s iPhone, iPad and iPod
Since its launch, Timeless Gems downloads have surpassed
370,000, and as announced on April 24, monetized content sales have outperformed
the industry standard for a free-to-play game.