MINNEAPOLIS — Soul and Vibe Interactive Inc., a video and computer games company, announced the signing of a multiyear licensing agreement to develop and publish new video games, entertainment apps and digitally distributed content based on the John Deere brand.

Under the agreement, Soul and Vibe will develop and publish games and entertainment apps based on John Deere’s extensive line of agricultural and construction equipment and more for consoles, mobile devices, personal computers and social media platforms such as Facebook.

Soul and Vibe also has the rights to develop and publish John Deere-branded virtual apparel and digital items for avatars, as well as other digitally-distributed content.  

“We’re pleased to announce Soul and Vibe’s new relationship with Deere & Company,” said Soul and Vibe’s CEO and President Peter Anthony Chiodo. “I’ve previously had the pleasure of working directly with the John Deere brand on a variety of successful games and entertainment products, and I am extremely excited to have the opportunity to do so again.

“The popularity of farming themed games and simulations is constantly growing. Entering that genre of the gaming market with a powerhouse brand holds strategic significance for Soul and Vibe.”

According to the website InsideFacebook, Supercell ‘s farm-themed game Hay Day maintains an estimated 6.8 million daily user base and projects daily revenues of more than $400,000. Zynga ‘s FarmVille 2 has about 4.1 million daily users, and it is estimated that more than 400 million people have played Zynga’s line of FarmVille games.  

In March, Soul and Vibe published Timeless Gems, a free-to-play “match-3” puzzle game for Facebook, Android devices and Apple’s iPhone, iPad and iPod Touch.

Since its launch, Timeless Gems downloads have surpassed 370,000, and as announced on April 24, monetized content sales have outperformed the industry standard for a free-to-play game.