MILWAUKEE (AP) — Thousands of people gathered in Wisconsin
recently to celebrate the 50th anniversary of John Deere Corp.’s lawn-and-garden
The celebration took place at the Horicon Works factory,
where the model 110 was produced in 1963. The small tractors were known as
“freedom machines” because they enabled people to do lawn work in less time.
They resembled full-size tractors, with attachments that included a plow for
Scott Wooldridge of Galesburg, Ill., owns five of the model
110s produced in 1963, a prototype made the year before and a rare 1965
attachment that turns a garden tractor into a golf cart.
“I was on the hunt for that attachment for about 15 years.
Not every collector is going to get one because there weren’t that many of them
made,” said Wooldridge, who brought 20 tractors from his collection to the
The celebration featured factory tours, garden tractor
displays, a daily tractor parade at noon and a swap meet. There also was a
reunion for people involved in making the original model 110 tractor.
John Deere made only 1,000 of the small tractors the first
year as a way to test the market. Managers were nervous about its prospects in
part because John Deere dealerships already were selling other garden tractor
brands, said Don Miescke, who was part of the original sales team.
Manufacturing workers still were nervous a few years later,
when the Horicon Works plant looked to switch completely from farm equipment to
“People wondered whether this little tractor would give us
enough employment. But it just took off and flourished beyond our wildest
dreams,” Miescke told the Milwaukee
The plant made its 5 millionth garden tractor in 2010.
The model 110’s success was due in part to the timing of its
launch. John Deere introduced it as suburbs were growing and more people had
large lawns to cut, bigger gardens to till and longer driveways to clear of
“I am sure it was very exciting for people to have a little
tractor that could do everything they wanted,” said Kate Goetzhauser, managing
editor of Lawn & Garden
Goetzhauser said the original tractors held up well, and
many still are around. Collectors who could once pick up one for $250 now pay
several thousand for them. More than 100 were on display last weekend.
Wooldridge bought his first John Deere garden tractor for
$240 in 1991, when he was in high school. He now owns dozens and said he enjoys
bringing them to rallies so people can see them in action.
“If they get scratched up a little, it’s no big deal,” he
said. “They’re pretty stout machines.”
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