KINGMAN, Ind. — The Martin family members’ passion for
farming landed them a spot in a commercial that aired in Indianapolis during the
The Martins were one of several families across the country
featured in the America’s Farmers campaign by Monsanto.
The commercial, which shows vibrant images of the family on
the farm, also was aired during the Macy’s Thanksgiving Day Parade. Matt and
Lisa Martin, along with children Celeste, Chloe and Seth, shared their story
about faith, farming and family.
“We’re a typical farm family,” said Matt Martin, a corn and
soybean farmer in Kingman. “Everything we do, we do together.”
“The thing of it is we not only love each other, we like
each other,” added Lisa Martin, part-time nurse and bookkeeper on the farm. “I
don’t know anyone else I’d rather be around. Our faith and family — those things
are what knit us together and get us through struggles.”
Lisa and Matt met in kindergarten, where Matt instantly was
attracted to the girl who one day would become his wife.
Although Matt admits that his idea of flirting at the time —
pulling on Lisa’s hair — was not the most effective strategy, the two grew up
together and started dating in college.
“I didn’t grow up on a farm, so I had no idea how different
it would be to live on one,” Lisa said. “I’ve come to love it. I love the unity
of our family. Growing up we had neighbors, but on the farm we have each
Being a tight-knit family is important to the Martins.
Although Celeste and Chloe are away at college, the family still enjoys showing
steers together in the summer, taking boat trips and traveling during the
Matt farms the land alongside his father, Larry. The family
farm has been in the area since the 1940s. All three of the children have
expressed interest in returning to the farm.
“I had the opportunity to farm with my grandpa before he
passed,” Matt said. “It’s been a neat experience as a family, getting to work
together and now with our children. It’s great to have that heritage, background
and history in agriculture.”
The experience of being featured on a commercial has been a
positive, exciting one for the Martin family.
The family was nominated for the campaign by a friend. They
were surprised when they learned the video would be aired during the Super
“They brought 30-some people out for three days, set up
production trucks and people to shoot the commercial,” Matt said. “They
mentioned that it would play during the Macy’s parade and then maybe the Super
Bowl. That got our attention, and we realized it was a big deal.
“We’ve had a great experience. The kids have loved it as
much or more than we have.”
The Martins’ social media accounts exploded with responses
from family and friends after the commercial aired.
“I had some people I hadn’t talked with in 10 or 20 years
call me,” Lisa said. “It was great to hear from people that I hadn’t heard from
The America’s Farmers campaign highlights farms around the
country in order to bridge the gap between producers and consumers.
The series of commercials draws upon the values that rural
and urban audiences share.
“Monsanto is a leader in the ag industry, and we think it is
important that we advocate on behalf of our farmers,” said Jessica Simmons,
Monsanto spokeswoman. “We are always excited to tell the stories about families
like the Martins.”
For Matt, picking his favorite aspect of being an Indiana
farmer is impossible. From planting the seeds to harvest, he enjoys the process
of watching crops grow. The ups and downs of farming are challenges that he and
his family are ready to meet.
“For me, farming is in my blood,” he said. “We are all very
blessed to have the opportunity to be stewards of the land and to use all the
resources that the Lord has given us. It’s truly a blessing and a great
He also enjoys spending time with friends and members of the
community that he and Lisa have known their whole life.
“I’m very blessed to have a great group of guys that help me
and my father,” he said. “There’s 100 different reasons why I like farming in
Lisa added the family’s faith is at the forefront of their
“Our faith in God, having our family unit knit together —
that is our definition of success,” she said. “We are very thankful for our
family. Agriculture and family are our passion. The commercial has been a neat
way to show our family and I hope glorify God for all the good things he’s given