LIMBURGERHOF, Germany — Two agricultural suppliers announced
plans to jointly develop a suite of integrated precision farming and farm
management solutions for producers.
John Deere and BASF will team up to provide enhanced field
scouting services and tailored agronomic advice to help growers more efficiently
turn data into management decisions.
BASF also will expand its range of interactive services for
the global agricultural community.
As part of the agreement, BASF will offer a new service for
field scouting and agronomic decision support. John Deere will provide a new
application for sprayer setup, as well as integration of field data via its
collaborative farm management portal MyJohnDeere.com, which will enable growers
to better manage their farm operations.
The goal is to launch the first joint integrated tools by
the end of 2014 in key agricultural markets with additional markets to
“BASF and John Deere are two leading suppliers in the
agricultural business sector and have many years of experience in managing
agricultural data,” said Markus Heldt, BASF Crop Production Division president.
“The real value comes from helping growers to interpret this
data so they can make more precise and efficient decisions about their crops and
“By integrating BASF’s agronomic expertise with field-proven
John Deere application expertise, we will provide a comprehensive management
platform that will be open to other partners as well,” said Christoph Wigger,
John Deere Region 2 sales and marketing vice president.
“Instead of combining existing tools, we will concentrate
our research and development efforts on those innovative solutions that
intuitively address growers’ needs across the entire crop production value
This nonexclusive agreement complements BASF’s recently
announced investment in interactive services for growers. The companies are not
disclosing the terms of the agreement.
Prior to the announcement of its joint effort with John
Deere, BASF also announced plans for a substantial investment to drive the
development of unique integrated information technology tools to support growers
in making agronomic decisions, manage their business operations and better
connect to the global agricultural community.
With this investment, BASF will expand its open innovation
approach by offering social networking capabilities for growers, researchers and
agricultural professionals. BASF also will launch new tools for field scouting
and field documentation to support on-farm decision-making and reporting.
“The business of farming is increasingly complex and, at the
same time, so interlinked that growers need more and more sophisticated
technology to make precise, efficient decisions,” Heldt said. “This is a global
strategic area for us, and we know that such services and initiatives make the
difference for our customers.”
“This initiative is both exciting and challenging, and it
gives us an opportunity to build on our existing agricultural data across a
global platform,” said Robert Blackburn, president, BASF Information Services
and Supply Chain Operations.
“We are not starting from scratch and already have an
experienced team in place to leverage cutting-edge processes, tools and