WEST LAFAYETTE, Ind. — Agribusiness professionals will
better understand what drives loyalty and buying decisions of commercial
producers by attending the National Conference for Agribusiness Nov. 4-5 at
Guest speakers will discuss information from the Large
Commercial Producer Project, a nationwide survey of the buying behaviors of
commercial farmers and ranchers. The Purdue Center for Food and Agricultural
Business conducts the survey every five years.
“The agenda is packed with interesting topics and sessions
built around understanding large commercial agricultural producers’ strategies,
buying behaviors, information preferences and loyalty,” said Michael Gunderson,
associate professor and associate director of research at the Center for Food
and Agricultural Business, the conference organizer.
“The faculty will lead sessions that consider the future of
agricultural production in an era of booming farm profits and what the future
means for serving large commercial producers.”
The conference will examine several key topics from the
survey data, including insights to producers’ loyalty to brands and retailers,
understanding what is critical to the success of their operations, time spent on
management and the importance of dealers and sales staff in buying
About 300 people are expected to attend the conference,
which would be of interest to managers, executives, specialists and analysts
from such organizations as agricultural retailers, farm equipment manufacturers
and dealers, retail seed company and distributors, crop protection companies,
animal health and nutrition companies and food product manufacturers and
The cost to attend is $1,295. Continuing education credit
and Certified Crop Adviser credit is available.
For more information, call the center at (765) 494-4247.
Additional information about the conference, including how to register, is
available at www.agecon.purdue.edu/cab/programs/nca.