WEST LAFAYETTE, Ind. — Agribusiness professionals will better understand what drives loyalty and buying decisions of commercial producers by attending the National Conference for Agribusiness Nov. 4-5 at Purdue University.

Guest speakers will discuss information from the Large Commercial Producer Project, a nationwide survey of the buying behaviors of commercial farmers and ranchers. The Purdue Center for Food and Agricultural Business conducts the survey every five years.

“The agenda is packed with interesting topics and sessions built around understanding large commercial agricultural producers’ strategies, buying behaviors, information preferences and loyalty,” said Michael Gunderson, associate professor and associate director of research at the Center for Food and Agricultural Business, the conference organizer.

“The faculty will lead sessions that consider the future of agricultural production in an era of booming farm profits and what the future means for serving large commercial producers.”

The conference will examine several key topics from the survey data, including insights to producers’ loyalty to brands and retailers, understanding what is critical to the success of their operations, time spent on management and the importance of dealers and sales staff in buying decisions.

About 300 people are expected to attend the conference, which would be of interest to managers, executives, specialists and analysts from such organizations as agricultural retailers, farm equipment manufacturers and dealers, retail seed company and distributors, crop protection companies, animal health and nutrition companies and food product manufacturers and processors.

The cost to attend is $1,295. Continuing education credit and Certified Crop Adviser credit is available.

For more information, call the center at (765) 494-4247. Additional information about the conference, including how to register, is available at www.agecon.purdue.edu/cab/programs/nca.