New face at Indiana Farm Bureau serves as public relations manager

INDIANAPOLIS — Colleen Baker started as the public relations brand manager for Indiana Farm Bureau this past February.

She recently took some time to open up to AgriNews about her new position and how she plans to leave her footprint on the agriculture industry.

What is your background in the agriculture industry?

“My background is in the communication and public relations industry. While I’m a born-and-raised Hoosier and an Indianapolis native, I spent a decade in Chicago working for global PR firms and represented a variety of consumer clients in the food, retail and ag space. My previous clients include Campbell Soup Company, ALDI, Mars Petcare, Delta Faucet, Mazola Corn Oil and the Milk Processors Education Program, which is commonly known as the ‘Got Milk’ campaign. My role on the milk team provided me with invaluable experience working with dairy processors across the country and educating consumers on the nutritional benefits of dairy milk.”

How did you come to work for Indiana Farm Bureau and what some of your role and responsibilities in your position?

“I started at Indiana Farm Bureau this past February. My goal as public relations manager for the brand is to generate awareness of INFB as the largest general farm organization in Indiana, as well as the wide variety of programming we offer. An important part of my job is showcasing our INFB members and the vital role they play in their communities. I’ll be on the front lines sharing these members’ stories with media and consumers so Hoosiers can learn about the important role farmers play in our state.”

Why is serving the agriculture industry important to you?

“Agriculture is a close-knit community that at its core is all about helping others through feeding, clothing and fueling people. It is an extremely critical aspect of our society, and I want to generate awareness and appreciation for it among all Hoosiers, so we can continue to preserve Indiana’s great agricultural heritage.”