Indianapolis team wins Ag Innovation Challenge

SAN ANTONIO, Texas — An Indianapolis-based team won $100,000 at the Ag Innovation Challenge hosted by the American Farm Bureau Federation and Farm Credit.

Gripp offers farmers an operator-centric way to keep records of assets in combination with communication tools.

Gripp is led by Tracey Wiedmeyer, cofounder and CEO, and Jenkin Lee, cofounder and chief product officer.

“Winning the Ag Innovation Challenge represents continued validation to not only the challenges facing farmers today, but also the way we’ve decided to solve them,” Wiedmeyer said. “Farmers need cost-effective, no-nonsense tools that work for them.”

Gripp made its way to the top of the competition starting in October, when 10 semifinalists participated in a virtual pitch round with three judges.

At the AFBF convention in San Antonio, four finalists competed in front of a live audience of Farm Bureau members, investors and industry representatives.

“Indiana Farm Bureau is so proud of what Gripp has accomplished on the national stage at AFBF convention,” said Randy Kron, INFB president. “Indiana is a tech hub here in the Midwest, and this win spotlights how entrepreneurs in the ag innovation space can efficiently support farmers in their mission to feed the world.”

The other final four teams that participated in the contest were Labby from New York, which was named runner-up, Halio from Utah and RhizeBio from North Carolina.

Learn more about the competition at fb.org/challenge, and find out more about Gripp at www.gripp.ag.