Prairie Farms leads the charge for National Ice Cream Month

EDWARDSVILLE, Ill. — When it comes to ice cream flavors, vanilla reigns supreme. And just in time for summer celebrations, Prairie Farms Dairy is giving people more of what they love — premium vanilla ice cream in a family-size, 4-quart pail.

The idea came from the popularity of its Premium Small Batch Ice Cream, currently offered in 16- and 48-ounce cartons.

“Nothing captures the taste of summer like ice cream, and the only thing better than our Premium Vanilla Small Batch Ice Cream is more of it,” said Matt McClelland, CEO and executive vice president of Prairie Farms Dairy.

“We’re thrilled to launch America’s first and only premium vanilla ice cream in a convenient family-size pail. We received many requests for a larger size, so adding this unique option to our lineup in time for National Ice Cream Month made sense.

“I also want to acknowledge the hard work of our dairy farmers, who pride themselves on producing high-quality milk. Because of their effort, our ice cream is best-in-class, and it starts with the basics — 100% real milk and cream from local family dairy farms.”

While many national ice cream manufacturers have shifted to making lower-quality frozen dairy desserts, Prairie Farms continues to deliver on its brand promise to produce the highest quality dairy products available in the marketplace, McClelland said.

Prairie Farms ice cream is blended in small batches with the finest ingredients for a rich and creamy taste that only real ice cream can deliver, he said.

To mark the occasion of the launch and in honor of National Ice Cream Month, Prairie Farms is running a special “TREAT-stakes” that includes a chance to win ice cream for a year. The contest ends July 31.

For more information, visit www.prairiefarms.com/icecreammonth.