Entries accepted for checkoff’s New Product Competition

LOUISVILLE, Ky. — The Dairy Management Inc. New Product Competition for college students is accepting entries for 2025.

The competition seeks innovative dairy product concepts and is open to undergraduate and graduate students in the United States.

This year’s contest theme aligns with checkoff-led insights that show consumers are seeking dairy products that deliver health-related benefits.

Successful entries will meet competition criteria, demonstrate innovation and provide consumer value in one or more of these areas:

• Heart health.

• Metabolic health.

• Weight management.

A combined $27,000 in cash prizes will be awarded:

• Platinum Dairy Innovator Award — $10,000.

• Gold Dairy Innovator Award — $7,000.

• Silver Dairy Innovator Award — $4,000.

• Dairy Innovator Award — $2,000 each for remaining three teams to reach the top six and successfully complete Phase 2 of the competition.

The deadline entry is Jan. 13 and winning teams will be recognized at the American Dairy Science Association’s annual meeting June 22-25 in Louisville.

More information is available by contacting Rohit Kapoor, vice president of product research for DMI, at rohit.kapoor@dairy.org.