Education elevated at CattleCon 2025

SAN ANTONIO — For more than 30 years, Cattlemen’s College sponsored by Zoetis has provided cattle producers with valuable information to help improve their herds and businesses.

This premier educational experience will be held Feb. 4-6 in conjunction with CattleCon 2025 in San Antonio.

“Producer feedback drives the agenda for Cattlemen’s College, and we elevate our educational content every year,” said Michaela Clowser, senior director of producer education with the National Cattlemen’s Beef Association.

“Our goal is to give producers the opportunity to engage with industry leaders and provide them with the latest advancements.”

The Cattlemen’s College luncheon on Feb. 4 will feature four leading voices in the cattle industry providing talks on nutrition, genetics, grazing and beef in a healthy sustainable diet.

Each presenter will look back in time and share a little history, update the narrative on where the industry is today and provide a glimpse into the future for beef.

There will be two days of classroom sessions and one day of live animal handling demos. Industry experts will tackle innovative topics including business management, emerging trends, grazing, sustainability, nutrition, herd health, genetics and reproduction.

Sessions will also be recorded and available for registered attendees to watch when they return home.

In addition to Cattlemen’s College, there are learning opportunities available on the NCBA Trade Show floor. Cattle Chats features 20-minute beef industry educational sessions.

Attendees can also stop in the Learning Lounge to enjoy informal, face-to-face talks in an intimate setting. Speakers will tackle topics such as reproductive technologies, vaccination programs, ag lending and crop protection.

Cattle producers attending Cattlemen’s College are eligible for the Rancher Resilience Grant, which provides reimbursement for registration and up to three nights of hotel. For more information and to apply, visit www.ncba.org/producers/rancher-resilience-grant.

Register today by selecting the Education Package, which offers the best value and combines admission to CattleCon and Cattlemen’s College. For more information, visit convention.ncba.org.