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LADOGA, Ind. — Bane-Welker Equipment announced it has acquired the exclusive Case IH commercial application equipment rights from Kale Marketing LLC of Richwood, Ohio.
This acquisition expands Bane-Welker’s reach across Ohio, bringing its exceptional brand, products and services to more commercial application customers, said Jason Bane, president and COO of Bane-Welker Equipment.
“We are thrilled to have acquired the exclusive rights for Case IH’s commercial application business in Ohio. This is a game changer for us, as it allows us to access new markets while offering unique and differentiated products, support and services to our commercial customers,” he said.
“This transaction is a vital piece in Bane-Welker’s ongoing transformation, and through this, we are creating significant value for our customer base, stakeholders and Case IH.
“Furthermore, I would like to personally thank Mrs. Eilene Kale, Mr. Jeff Evans and the entire Kale Marketing team for their professionalism and respect throughout negotiations and the closing process.”
Bane-Welker remains dedicated to prioritizing the customer. With the addition of this contract, Bane-Welker will be able to sell, service and provide parts support to commercial application businesses across Ohio.
As part of the integration process, Bane-Welker will be hiring and relocating some of Kale Marketing’s personnel to leverage their expertise, knowledge and customer relationships, as well as shifting equipment to many of its Ohio locations.
To lead this new division, Wes Strahler has been tapped as Ohio commercial division general manager.
“Since we are a growth-orientated company, this new commercial venture will allow us to expand our market share, diversify our products and services and access new Case IH technologies,” said Bane-Welker CEO Phil Bane.
“I am very excited about this opportunity and believe it is an example of our dedication to our customers, employee owners and the future of Bane-Welker Equipment.”