Bayer PLUS Rewards welcomes Channel Seed to 2025 program

ST. LOUIS — Bayer announced that Channel Seed, a trusted provider of elite seed products, joined the Bayer PLUS Rewards 2025 program.

This strategic addition to the program is another example of the commitment Bayer has to helping growers maximize the potential of every acre planted, said Tiffany Williams, loyalty strategy lead at Bayer.

Bayer PLUS Rewards, now in its fifth year, is a grower loyalty program which enables members to earn cash back on a diverse range of 60-plus eligible products, rewarding smart agronomic choices to help maximize their returns each season.

Growers, including Channel customers, can calculate their potential earnings using the Bayer PLUS Rewards online calculator to see how the program can help maximize their returns.

“We are thrilled that Channel is joining the Bayer PLUS Rewards program, aligning our efforts to empower growers with whole farm solutions,” Williams said.

By becoming Bayer PLUS Rewards eligible, Channel further strengthens its commitment to helping growers apply innovative solutions and reliable performance in their operations.

Channel is known for its extensive portfolio of leading-edge seed products and will continue to prioritize customer success and satisfaction with this new integration, said Jared Thomas, Channel brand marketing lead at Bayer.

“By adding Channel to the Bayer PLUS Rewards program, we are providing our customers with an opportunity to start earning rewards on the seed products they know and trust,” Thomas said.

Growers who use Channel seed should ensure they are signed up for a free Bayer PLUS account to start earning money back on their seed purchases.

To get started, go to www.BayerPLUS.us/Channel to learn more about Channel joining Bayer PLUS Rewards to sign up and see all the agronomic tools the program has to offer.