DYERSVILLE, Iowa — Bayer’s national flagship brand DEKALB announced its new partnership as the official corn seed of the “Field of Dreams” movie site.
DEKALB DKC64-64RIB brand blend surrounds the filming site of the iconic 1989 “Field of Dreams” baseball movie while it continues to make dreams come true for countless baseball fans around the world.
Rahe Farms of Dyersville has farmed the “Field of Dreams” movie site for more than two decades and takes great pride growing legendary corn seed at one of the most famous fields ever known.
“The DEKALB brand is proud to partner with the ‘Field of Dreams’ movie site,” said DEKALB Brand Manager Jamie Horton. “There’s nothing more American than baseball in small-town Iowa, surrounded by the famous winged ear of corn.
“We are excited to be the chosen corn brand of ‘Field of Dreams’ movie site and allow generations of performance to live on and continue to help farmers reach new goals on their operations.”
“It’s been an honor for our family to be able to farm the ‘Field of Dreams’ movie site and grow DEKALB corn there,” said Andy Rahe of Rahe Farms.
“It’s truly a one-of-a-kind experience, and it only makes sense to have the best corn brand in the world represented as the official corn seed of the ‘Field of Dreams’ movie site.”
The DEKALB brand’s partnership as the official corn seed includes exclusivity of DEKALB corn at the movie site, along with exclusive naming rights, signage and more.
This will be the third installment for the DEKALB brand and “Field of Dreams” movie site, following the two professional baseball games played on site in 2021 and 2022.
A pathway through the DEKALB cornfield took fans to the temporary 8,000-seat ballpark, which overlooked the famous movie location.